Raymond is the Lead for Marketing & Media in Cabinet. He brings over two decades of extensive experience spanning Sales and Marketing across both B2C and B2B domains. Within sales, he has assumed roles as both a Hunter and a Farmer in B2B contexts. Moreover, Ray has demonstrated proficiency in overseeing numerous successful lead generation and telemarketing B2B campaigns throughout Asia for various Fortune 500 technology companies. His expertise lies in driving event sign-ups, customer acquisition initiatives, and profiling projects.

During his tenure at Reader’s Digest, Raymond held dual responsibilities, managing business development as well as overseeing marketing promotions across Asia. He gained a remarkable revenue growth from partnerships and marketing promotions related to contests, sweepstakes, and magazine distributions. Notably, Ray harnessed digital marketing strategies including email campaigns, SEO tactics, and Google Analytics to bolster the visibility and engagement for an Online tech platform.

Certifications

SMU Academy: Persuasive Copywriting in your Digital Strategy

SMU Academy: Search Engine Marketing